20A-44 | Product Marketing Expert T24A15458

Settore: / No Profit /
Azienda: Performa srl
Data annuncio: 17/02/2022
Sede di lavoro: Milano

TALENT Treerecruitment Firmis looking for a qualified profile to join aleading company in the sector ofthe consumer services as a:
Product Marketing Expert
This position will report to the Group Service Manager for Product Marketing Strategy and will be responsible for the following tasks:
* Managing the entire end-to-end product marketing process of the product line of Consumption;
* Collaboration with the Product Manager, bringing a commercial and strategic view to the product hub;
* Performing the key analysis of the markets, the consumer segments, the positioning and competitive landscape of our products and services, translating it into a Go to Market Strategy;
* Evaluation of the market context, its challenges and opportunities;
* Translation of our Products and Services (P&S) in a concrete commercial market offering;
* Development of the P&S marketing mix strategy (Product, Price, Place, Promotion and People);
* Implementation of the go-to-market strategy, including P&S positioning and USP;
* Definition of a promotional plan: adequation of the communication approach, distribution channels and media mix to the P&S approved strategy;
* Definition of KPI’s, with the related control and monitoring of the activities;
* Preparation of financial reports: sales, P&L and forecasts.
To be successful in the role the candidate will need:
* Education: Bachelor’s degree in Marketing, Commercial, Economics or Communication; Master’s degree is a plus;
* Professional experiences: more than 10 years of experience in Marketing or Communication services, with product management approach as preference; proved previous experience in developing Products and Services (P&S) for media, digital channels, comparison tools or sharing economy platforms; very
strong knowledge of Media and Digital Marketing; relevant experiences in multinationals or multicultural environments; previous participation in innovation projects, as well as consulting services as preference criteria;
* Language skills: excellent standard of English (C1 level);
* Computer skills: excellent knowledge of MS Office.
Additional skills and competences:
* Excellent strategic thinking, anticipating scenarios and providing solutions;
* Strong flexibility and “can-do” attitude, with the ability to work in a dynamic environment;
* Entrepreneurial mindset, results driven and pragmatic;
* Ability to work in a constantly changing environment and get energy from collaboration with multiple stakeholders;
* Strong communication and influence skills, guaranteeing the ability to work effectively with people at all levels;
* Creative thinking;
* Ability to analyze data and make decisions based on them.
Location: Milan; availability to travel
Terms of employment: Open-ended contract; full time
Candidates should send a detailed curriculum vitae in with authorisation to the processing of personal data for selection purposes under L. 903/77
TALENT Tree Consulting [link] Min. Def. Auth. and Employment Agency Board no. 0014625 of Nov 7Th, 2013

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