Patrizia Pepe is seeking a highly engaged, organised, and personable DIGITAL MARKETING MANAGER to join our new global marketing & communication team based in Milan. This exciting new role will team up with the Global Marketing & Communication Director, PR & Communication Manager and Head of E-commerce for the implementation of our global digital marketing strategy and will collaborate closely with the rest of the team to ensure synergy and alignment. This opening presents a great opportunity to bring your diverse and cross-channel digital experience to the table and make a meaningful impact in the brand multi-channel digital efforts to form and execute the most effective ways to communicate our digital strategy
Responsibilities
-To architect and lead the execution and optimization of digital marketing campaigns and performance digital marketing programs across paid and unpaid Search, shopping engines/product Listing Ads, Social Media (Facebook, Instagram), affiliates, display, and SEO as well as optimize an omnichannel product feed to be used across marketing channels.
- To manage the day-to-day workflow of the Performance Digital Marketing program and Leverage the agencies in order to develop effective media plans.
- To manage budget and costs for all digital media platforms and forecast all Marketing Channels, owning all marketing KPIs that the forecast is modelled off of (Budget, ROAS, CVR, AOV, etc.)
-To ensure a tactical approach and execution is measurable and structured for maximum insight potential
-To track and monitor performance, providing proactive check-ins when possible
-To closely partner with relevant counterparts to successfully achieve goals on Digital Commerce & Site Merchants to strategize optimal linking and messaging strategies, Brand Advertising, Brand Social, and Email Marketing to develop full-funnel strategies and customer journeys, Retail Marketing to develop media plans geared at driving customers in-store
-To supervise the Social Media team and content writing and creation for websites, email newsletters, and blogs.
-To maintain social media channels to ensure content is not only current and accurate but also fresh, creative, informative, and appealing.
-To craft and collaborate on social media campaigns, manage a social media schedule to keep posting and content timely and consistent.
-To manage paid social media campaigns, including content creation and curation, audience targeting, and budget optimization.
-To work with the graphic design team to create email marketing content, supervising creativity for content posting and maintaining consistency of send while working within and/or improving upon current templates.
-To work with PR & Communications, CRM and other functions in strategic communications planning and aid in maintaining a functioning master communications calendar and strategy.
Qualifications
· Bachelors (B.A. or B.S.) in marketing or related degree preferred
· 5-7 years of digital & performance marketing experience
· Direct experience with analytics tools such as Adobe Analytics or Google Analytics
· Understanding of e-commerce and ESP platforms
· Familiarity with data and web analytics terminology and its application (i.e. - Omniture, Google Analytics) with the ability to build reports and summarize data in a meaningful way for the goals of the business
· Solid understanding of social media trends and how they impact brand perception and performance
· Passion for improvement and keep track of digital knowledge and development, omnichannel strategies and projects, online/offline retail customer experience and measurement capabilities
· Ability to work in a fast-paced, “self-starter” environment – you lead your own day-to-day and are in charge of your output and productivity
· Experience working in a team-oriented, entrepreneurial environment
Team-player with excellent relationship-building – expect to liaise with multiple departments on a daily basis
· Strong interpersonal and communication skills with demonstrated experience meeting deadlines
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Responsibilities
-To architect and lead the execution and optimization of digital marketing campaigns and performance digital marketing programs across paid and unpaid Search, shopping engines/product Listing Ads, Social Media (Facebook, Instagram), affiliates, display, and SEO as well as optimize an omnichannel product feed to be used across marketing channels.
- To manage the day-to-day workflow of the Performance Digital Marketing program and Leverage the agencies in order to develop effective media plans.
- To manage budget and costs for all digital media platforms and forecast all Marketing Channels, owning all marketing KPIs that the forecast is modelled off of (Budget, ROAS, CVR, AOV, etc.)
-To ensure a tactical approach and execution is measurable and structured for maximum insight potential
-To track and monitor performance, providing proactive check-ins when possible
-To closely partner with relevant counterparts to successfully achieve goals on Digital Commerce & Site Merchants to strategize optimal linking and messaging strategies, Brand Advertising, Brand Social, and Email Marketing to develop full-funnel strategies and customer journeys, Retail Marketing to develop media plans geared at driving customers in-store
-To supervise the Social Media team and content writing and creation for websites, email newsletters, and blogs.
-To maintain social media channels to ensure content is not only current and accurate but also fresh, creative, informative, and appealing.
-To craft and collaborate on social media campaigns, manage a social media schedule to keep posting and content timely and consistent.
-To manage paid social media campaigns, including content creation and curation, audience targeting, and budget optimization.
-To work with the graphic design team to create email marketing content, supervising creativity for content posting and maintaining consistency of send while working within and/or improving upon current templates.
-To work with PR & Communications, CRM and other functions in strategic communications planning and aid in maintaining a functioning master communications calendar and strategy.
Qualifications
· Bachelors (B.A. or B.S.) in marketing or related degree preferred
· 5-7 years of digital & performance marketing experience
· Direct experience with analytics tools such as Adobe Analytics or Google Analytics
· Understanding of e-commerce and ESP platforms
· Familiarity with data and web analytics terminology and its application (i.e. - Omniture, Google Analytics) with the ability to build reports and summarize data in a meaningful way for the goals of the business
· Solid understanding of social media trends and how they impact brand perception and performance
· Passion for improvement and keep track of digital knowledge and development, omnichannel strategies and projects, online/offline retail customer experience and measurement capabilities
· Ability to work in a fast-paced, “self-starter” environment – you lead your own day-to-day and are in charge of your output and productivity
· Experience working in a team-oriented, entrepreneurial environment
Team-player with excellent relationship-building – expect to liaise with multiple departments on a daily basis
· Strong interpersonal and communication skills with demonstrated experience meeting deadlines
