DIGITAL MARKETING MANAGER

Settore: / Marketing e Comunicazione /
Azienda: Tessilform Spa
Data annuncio: 01/10/2019
Sede di lavoro: Milano
Patrizia Pepe is seeking a highly engaged, organised, and personable DIGITAL MARKETING MANAGER to join our new global marketing & communication team based in Milan. This exciting new role will team up with the Global Marketing & Communication Director, PR & Communication Manager and Head of E-commerce for the implementation of our global digital marketing strategy and will collaborate closely with the rest of the team to ensure synergy and alignment. This opening presents a great opportunity to bring your diverse and cross-channel digital experience to the table and make a meaningful impact in the brand multi-channel digital efforts to form and execute the most effective ways to communicate our digital strategy

Responsibilities

-To architect and lead the execution and optimization of digital marketing campaigns and performance digital marketing programs across paid and unpaid Search, shopping engines/product Listing Ads, Social Media (Facebook, Instagram), affiliates, display, and SEO as well as optimize an omnichannel product feed to be used across marketing channels.

- To manage the day-to-day workflow of the Performance Digital Marketing program and Leverage the agencies in order to develop effective media plans.

- To manage budget and costs for all digital media platforms and forecast all Marketing Channels, owning all marketing KPIs that the forecast is modelled off of (Budget, ROAS, CVR, AOV, etc.)

-To ensure a tactical approach and execution is measurable and structured for maximum insight potential

-To track and monitor performance, providing proactive check-ins when possible

-To closely partner with relevant counterparts to successfully achieve goals on Digital Commerce & Site Merchants to strategize optimal linking and messaging strategies, Brand Advertising, Brand Social, and Email Marketing to develop full-funnel strategies and customer journeys, Retail Marketing to develop media plans geared at driving customers in-store

-To supervise the Social Media team and content writing and creation for websites, email newsletters, and blogs.

-To maintain social media channels to ensure content is not only current and accurate but also fresh, creative, informative, and appealing.

-To craft and collaborate on social media campaigns, manage a social media schedule to keep posting and content timely and consistent.

-To manage paid social media campaigns, including content creation and curation, audience targeting, and budget optimization.

-To work with the graphic design team to create email marketing content, supervising creativity for content posting and maintaining consistency of send while working within and/or improving upon current templates.

-To work with PR & Communications, CRM and other functions in strategic communications planning and aid in maintaining a functioning master communications calendar and strategy.

Qualifications

·       Bachelors (B.A. or B.S.) in marketing or related degree preferred

·       5-7 years of digital & performance marketing experience

·       Direct experience with analytics tools such as Adobe Analytics or Google Analytics

·       Understanding of e-commerce and ESP platforms

·       Familiarity with data and web analytics terminology and its application (i.e. - Omniture, Google Analytics) with the ability to build reports and summarize data in a meaningful way for the goals of the business

·       Solid understanding of social media trends and how they impact brand perception and performance

·       Passion for improvement and keep track of digital knowledge and development, omnichannel strategies and projects, online/offline retail customer experience and measurement capabilities

·       Ability to work in a fast-paced, “self-starter” environment – you lead your own day-to-day and are in charge of your output and productivity

·       Experience working in a team-oriented, entrepreneurial environment 
Team-player with excellent relationship-building – expect to liaise with multiple departments on a daily basis

·       Strong interpersonal and communication skills with demonstrated experience meeting deadlines

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