Functieomschrijving
For a multinational company in the chemical-pharmaceutical field, we are looking for a
Omnichannel Project Manager.
The Omnichannel Project Manager belongs to the EMEA Digital Strategy team in the CDS EMEA organization to ensure we provide a meaningful experience to our customers with the right content, through the right channel at the right time. The EMEA Digital Strategy team works to co-define and align the TA strategies for digital engagement with healthcare professionals and patients, drive digital launches and ensure synergy across therapy areas with a consistent framework and set of capabilities, in close collaboration with Integrated Brand Value Teams and Operating Companies.
Responsabilità
The EMEA Junior Omnichannel Manager, reporting to the Senior Omnichannel Manager will work closely with the Integrated Brand Value Team (IBVT) and other relevant functions, across several aspects:
As an Integrator - translating the Brand Value Plan (BVP) and Brand Strategy into innovative omnichannel tactics which will maximize HCP experience in line with our broader CDS ambition
As a Connector - working with the IBVT to leverage and maximize value of the Company portfolio of digital solutions and their core strategic functionalities and connecting relevant solutions, experts and best practices in CDS
As a Shaper - lead on the delivery of new solutions which will help foster the new mindset of agility, omnichannel and customer centricity within the IBVT and the broader organisation.
Key Responsibilities:
Make recommendations on specific omnichannel strategies and tactics that can be implemented to meet brand objectives
Clearly identify the omnichannel components required within the customer journey in order to maximise the HCP experience.
Co-ordinate and contribute to the development and implementation of the Content and Editorial Plan process to ensure alignment with brand objectives
Specify the omnichannel requirements to be considered during external agency selection and provide guidance during their onboarding to ensure alignment with our digital eco-system and ways of working.
Contribute to or lead on EMEA Omnichannel initiatives as required
Work with platform leads (iConnect, JMC, eEvents) to ensure that platforms are correctly set up for the brand to execute its strategies and tactics
Implement clear action plans with key functions for the execution of brand omnichannel tactics
Implement appropriate KPIs and analytics to track the implementation and impact of the brand omnichannel tactics
Via own networks identify, implement and scale best practices or key initiatives to support delivery of brand objectives
Lead on the ideation process for proposed omnichannel solutions and strategies (utilising the principles of agility and customer centricity)
Support Innovation & Operational Excellence team and OpCo’s on scale up, of selected MVPs / pilots identified through the IDAP process
Develop and submit business cases for other solutions and services into the IT / platform intake processes (eg to support new GTM)
Work with the relevant functions on the implementation and scale up of new solutions and services
Attend relevant Platform Design Boards in order to input brand requirements for consideration in future enhancements
Ensure all tactics have a clear parameterisation and measure the impact.
Have a clear focus on segmentation and personalization.
Do continuous feedback loop, translating data into actionable insights to maximize the impact of the actions.
Lead by example; be driven, have high levels of personal accountability, ensure the definition and implementation of clear roles and responsibilities.
Challenge current processes and approaches with proactive proposals.
Functie-eisen
Experience, skills and competences
A minimum of 2/3 years business experience is required with a proven track record of working within highly matrixed environments and cross functional teams
A minimum of a Bachelor’s degree is required, an advanced degree in business or life sciences is preferred.
Solid understanding of the pharmaceutical industry and changes in the business model.
Demonstrable experience within the field of Sales and Omnichannel Marketing, experience of working within a digital/multichannel role within a start-up would be beneficial
Demonstrable experience of omnichannel service propositions, both from an operational and strategic development perspective.
Awareness of market trends, technological solutions and competitor propositions.
Have strong people skills; approachable, empathetic and able to work with people to achieve progress. Excellent interpersonal and team skills are required.
Have a proactive approach to tasks with the ability to work on own initiative
Strong communication and presentation skills, specifically an ability to present complex issues and findings at multiple levels of the organisation.
Comprehensive understanding of the critical business questions and drivers of performance
Strong analytical thinking capabilities
Experience of leading and influencing within a matrix organization
Self-motivated with a proven ability to follow through on commitments using strong time-management and organization skills.
Ability to build strong networks in- and outside of company
Knows the roles and responsibilities of all key stakeholders and functions in the development of brand strategy.
Prior experience in working with external agencies and vendors would be useful
Ability to work effectively in virtual teams.
Excellent written and spoken English. Fluency in additional EMEA languages would be beneficial.
Awareness of and adherence to Credo values, SOPs, Policies and Guidelines.
We offer a determined 6 months full time contract with concrete possibility of both personal and professional growth, with a contractual level to be defined based on the candidate's real skills.
Working Area: Cologno Monzese (MI)
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