Product Marketing Manager

Azienda: Adecco Italia Spa
Data annuncio: 29/09/2021
Sede di lavoro: Milano
The Digital&Technologies branch is looking for a Product Marketing Manager for one of our leader companies in the IT Sector.

For the Italian Market, you analyze, measure, position, communicate and promote products and business offerings in Italy. You will be responsible for supporting the company and in particular the Digital Marketing Transformation program in Italy. You will work with the local marketing team, the wider European marketing group, local sales teams and the European product support to manage a marketing program to engage large businesses, agencies (media and creative) and third parties in general.

You will be responsible for: conduct analyses on our target audience of clients, design programs to engage large advertisers and agencies, manage independently projects and large working groups, analyze programs performances, develop collateral that optimally positions the strengths of our products, report the results of each activity in an effective way.

Responsibilities:

Work closely with the Product Marketing Managers to drive projects; create and implement marketing activities to support our LAAM strategy, with particular focus on Digital Transformation; analyze project performances and take actions based on results; manage relationships with creative and web agencies to implement marketing and communication activities.

Mandatory Requirements:

BA/BS degree preferred with a strong academic record;
Experience in product marketing, online advertising, marketing program management or management consulting.
Ability to analyze products, customers and market dynamics.
Ability to work with a cross functional attitude with other departments within the company.
Strong attitude to measure performance of activities and take actions from them.
Strong attitude for determining the optimal way to position products in the market.
Understanding of the search, online advertising, or web publishing market and our client's strategic and competitive position.
Strong business analytical skills.
Strong strategic thinking.
Fluency in Italian and English.

A one year fixed-term contract is offered by our Vendor.

Categoria Professionale: Marketing / Comunicazione / Media / Giornalismo

Settore: INFORMATION TECHNOLOGY & TELECOMUNICAZIONI

Città: Milano (Milano)

Istruzione:
  • Laurea Magistrale - Umanistico / Sociale - Scienze della comunicazione pubblica, d'impresa e pubblicità (LM-59)

Conoscenze linguistiche:
    Inglese

Competenze richieste:
  • Marketing/Comunicazione - Ricerche di mercato
  • Marketing/Comunicazione - Tecniche di comunicazione
  • Marketing/Comunicazione - Redazione comunicati stampa
  • Marketing/Comunicazione - Analisi canali distributivi
  • Marketing/Comunicazione - Definizione strategie promozionali
  • Marketing/Comunicazione - Gestione rapporti agenzie stampa

Disponibilità oraria:
  • Full Time
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