Program Marketing Manager

Settore: / Neo-Laureati / Neo-Diplomati /

Azienda: Adecco Italia Spa

Data annuncio: 19/06/2021

Sede di lavoro: Milano

We are currently recruiting for the Italian unit of a prestigious global Company, leader in the IT industry (web search engine, mail provider, web services, hardware products ecc.) based in Milan, a:
Product Marketing Manager
The PMM is responsible for leveraging customer needs, competitive knowledge and product expertise to drive the relevant business and marketing planning. He/she understands, orchestrates and influences to-customer and thru-partner marketing campaigns, marketing activities and delivers product, solutions and customer campaign feedback to the business
The PMM must develop strong partnerships across marketing, partner, services and sales to lead and execute priorities. Need to create impactful marketing strategy and execution plan possible by customer segment, minimizing ad-hoc and unintegrated customer and partner outreach

Responsibilities
Product Marketing Strategy:
•Land differentiated value proposition by creating compelling, localized product Bill of Materials (To-Customer and To/thru-Partner) that highlight innovation and integrate with all subsidiary marketing activities
•Maintain product knowledge and evangelize the product internally and externally to partners through scale partner and customer events

Strategy & Execution
•Orchestrate sales motions on MW & CyberSec to drive business and growth in all segments
•Ensure quality execution of direct and thru-partner demand generation programs to generate customer demand and lead
•Business Management (30%)
•Develop local business management strategy - partner with segment to identify market opportunity/risk along with customer targeting and build appropriate Go-To-Market/COE
•Share timely updates/feedback on business progress, key drivers

Qualifications
•Bachelor’s Degree (B.S/B.A)
•3-5 years related experience
•Evangelist and subject matter expert for product
•Deep customer focus and understanding of the local market dynamics
•Solid understanding of the partner channels and engines
•Inclusive and collaborative – driving teamwork and cross-team alignment
•Strong influence and executive presence including communication and presentation skills
•Strong analytical skills
•Experienced in core marketing communications functions

We offer fixed term contract (end of June) with possible extension

Categoria Professionale: Marketing / Comunicazione / Media / Giornalismo

Settore: COMMERCIO ALL'INGROSSO

Città: Milano (Milano)

Conoscenze linguistiche:

Parlato: Ottimo
Scritto: Ottimo
Comprensione: Ottimo

Competenze richieste: