SELLER MARKETING MANAGER

Settore: / Commerciali ed Agenti /
Azienda: e-work SpA
Data annuncio: 26/02/2019
Sede di lavoro: Milano
For a multinational company operating on the e-commerce system, we are hiring a:
SELLER MARKETING MANAGER
Primary Job Responsibilities:
As part of the central EU Seller Marketing and Communications team and sitting within the
Italy office in Milan, the Italian Seller Marketing Manager is responsible for developing and executing marketing and communication campaigns targeted to our Italian small and medium business sellers and in particular to support the top initiatives campaigns supporting the B2C business priorities of the Italian market.
Italy will be the priority market in 2019, implying a high level of expectations out of the job delivered in Seller Marketing supporting the Italian business priorities.
Reporting into the FRITES Seller Marketing Lead, the job holder will create awareness of new B2C seller-related initiatives, increase adoption of new tools, policies, growth opportunities and selling practices in order to increase the overall quality, effectiveness and the business generated by the business sellers in Italy. She/he effectively conveys the advantages of the Company platform as a partner for business sellers, and helps driving satisfaction of business sellers with the marketplace.
The job holder manages the Seller Marketing budget and takes care of the Seller Marketing resource planning. He/she leads communication agencies and is responsible for identifying the best communication channels to influence seller behaviours.
The role is based in Milan (Italy) and the candidate is expected to be based there full time under an AWF contract.
Job Requirements:
- Strategic Thinking and Operational Acumen: Must be able to grasp and deal with the evolving
the Company marketplace strategies, and transform them into marketing and communication strategies that are consistent and easily executable. Focus must be on how to transform the big business priorities into marketing and communication campaigns that ultimately drive adoption from sellers and their growth.
- Leadership, vertical and horizontal: Ability to envision what seller marketing can add to the
business to Company leaders and peer groups. Ability to lead and motivate internal and external partners. Ability to execute also in person making the right priority calls and appropriating resources.
- Customer focused: Must be capable of understanding customer needs and translate these into actionable insights. The candidate should be comfortable in understanding the role of Company in sellers' business and become a voice for business sellers inside our organization.
- Marketing and Communication: Mastery of marketing and communication frameworks,
strategies and templates. The candidate should have experience in planning and executing
marketing and communication campaigns to businesses in as many of the following channels as possible - direct mail, onsite marketing, events, mobile marketing, CRM, social and collateral. The candidate will also have the opportunity to lead not only purely Italian campaigns but also some France/Italy/Spain marketing campaigns.
- Measurement of campaigns: The candidate should be able to find and use the right tools to
collect business and operational KPIs, track and report them back to the Business and provide
strategic recommendations to continuously iterate and improve.
- Lifecycle management: Experience in designing and managing lifecycle/CRM campaigns
through tools such as Salesforce.
- Agency management: Experience in briefing and managing marketing communications and
design agencies is important.
- Excellent communication and influencing skills: Native Italian speaker with fluent and
excellent English skills. Must be able to bridge and create networks and be comfortable in
influencing colleagues and peers within the business.
- Ability to handle difficult and uncertain situations: An important part of the role is to take
leadership and manage issues or crisis that affect professional sellers in Italy. The candidate must be able to demonstrate the ability to quickly grab facts and to execute a communications plan to mitigate any issues.
- Manage Italian seller communications budget: Be proficient with annual budgeting and day-to-day financial management of the Italian seller marketing budget.
- Over 2 to 3 years broad marketing communications experience ideally in a technology, e-
commerce or online environment. Experience in small and medium Business to Business
communication preferred.
- Strong leadership skills and ability to influence at all levels.
- Strong team player with the ability to foster collaboration, value others perspectives and gain
support and buy-in across a wide stakeholder network.
- Works well under pressure, professional and resilient, can do attitude.
What we offer?
- Dynamic European team with exciting personalities, passion for e-commerce, professionalism
and a good sense of humor.
- A varied and interesting role with high level of personal responsibility
- An opportunity to work within a company that has unique cultural values.
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